Networking Tips for the Fitness Pro

May 18, 2018 | in Business

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In the fitness industry, networking is essential.

Whether you’re looking to partner with other fitness professionals or contemporary brands, networking will ultimately help you better strategize and expand your business. Not feeling like a LinkedIn pro lately? No worries, we’ve collected some tips and resources to help you get out there.

COLLABORATE LOCALLY

If you want to grow big, start small. Expand your local community and establish your presence as a knowledgeable and reliable fitness professional. Networking is all about creating and maintaining professional relationships that will further your career. Spoiler alert: this doesn’t happen overnight. Just like any other relationship, they require effort. Try to learn a few personal facts about your clients; this will show that you care about them as people not just clients.

Know your elevator pitch, a brief and persuasive speech to spark interest, and make it authentic. If you meet someone in a class, be able to explain what you do and what you’re looking for concisely.

Also, show some love to instructors and businesses in your area. Offer to collaborate with them and host a sesh together! For instance, our epic California trainer trio, Three Sisters Love Yoga, partnered with their local Root Community Store to host event for their community! We’ve had yoga instructors pair a yoga class with hiking, paddle boarding, skateboarding, wellness rituals, cannabis ceremonies, and loads more.  Don’t be afraid to think out of the box and reach out!

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CONNECT ON SOCIAL MEDIA

Social media is a perfect place for fitness professionals to connect, collaborate and learn from one another. See someone in the fitness industry that’s doing something you think is cool? Follow them. Like their photos. Learn from their engagement styles and posts. You never know who might be thinking the same about your page! Reach out to them and let them know you’re interested in co-hosting an event. Follow the studios where you teach and want to teach for. Follow the brands you dream of collaborating with. Bottom line: don’t be afraid to reach out. It’s most likely that they’ll want to connect with you too!


GO TO INDUSTRY EVENTS

Stay up to date with the latest in your industry and meet like-minded professionals at fitness and wellness conferences. These conferences offer the perfect opportunity to network with industry leaders and new thinkers. Learn from lectures and keynote speakers on how to optimize business softwares, grow your social media presence and client base and diversify your workouts. Attend social events to meet and partner with other fitness go-getters. Each event provides time for networking, so make sure to take advantage of that time. PS - don’t forget your business cards!


HERE'S A LIST OF THE TOP ANNUAL FITNESS CONFERENCES

1. IDEA World

Price per weekend: $489 (see website for payment plans)

Where: San Diego

When: June 27-July 1, 2018

This conference has been called the “Super Bowl” of health conferences. At this mega expo you’ll find more than 225 industry leaders, major fitness brands (think Reebok), events, lectures, and speakers covering everything from new fitness trends and social media/marketing/blog tips to grow your business. Aka networking galore!

Don’t believe us? Check out what fitness blogger Brooklyn Active Mama had to say.


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2. Fitness Fest

Price per weekend: $359

Where: (Phoenix, AZ) (Philadelphia, PA) (Chicago, IL) (San Jose, CA) (Anaheim, CA) (San Diego, CA)

When: Depending on location

Fitness Fest has been around 19 years for a reason. Sponsored by powerhouses like BeachBody and the National Academy of Sports Medicine, Fit Fest is certified legit. You can expect three days of powerhouse industry leader speaker series, top fitness company representatives, epic classes, and plenty of time to network with like-minded people.


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Pro tip: these conferences can be pricey, but always need extra hands. Reach out to see if you can get a reduced fare by volunteering during certain events or promoting beforehand!



FITNESS FESTIVALS

Not a fan of the conference room? Take your business education outside to fitness festivals. Combine your love for music, epic food and fitness to the next level at any of these listed below.

Name: Mountain Sports Festival

Price: Free

Where: Ashville, NC

When: May 25–27, 2018


Name: Telluride Weekend of Wellness

Price: $175–$1,500

Where: Telluride, CO

When: June 8–11, 2018


Name: Wanderlust Yoga Festival

Price: $15–$460

Where: Multiple locations across the US and Canada

When: June 9-August 27, 2018


Name: Fitness for America Sports Festival

Price: Event-dependent

Where: Hoffman Estates, IL

When: July 21st, 2018


Here’s some extra resources on networking:

Networking 101 for Fitness Professionals