If You Build It, The Clients Will Come

Jul 03, 2018 | in Fitness, Business

Master Your Brand then Build Your Community. 


Developing and mastering your brand is one of the most important strategies we recommend to instructors who are looking to jump-start their fitness & wellness careers.

So, how do you get there?


Master Your Brand.


STEP ONE: Develop Your Framework

Know what's important to you and stick to it! This means:

· know your ethos, your mission statement - the purpose that made you pursue your business

· know your vision statementwhat would you like to change about your industry? what is the purpose of your brand/business?

· know who your ideal client is

· know the values and beliefs you want to share 

The framework should reflect YOU and only you! This is what will help you stand out from everyone else. 


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Always consider:

target audience - what demographic do you want to target? 

mission statement - the purpose, the passion, the reasoning you created your brand

create a voice - what makes you different than everyone else? 

market your brand - social media, the news, networking, flyers, word-of-mouth!


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STEP TWO: Be Personable

If you want to truly connect with your clients, then reveal who you really are and don't be afraid to share your struggles and triumphs with them. Sincerity goes a long way and helps you develop those relationships with your clients on a level of loyalty. Also, reach out to relationships that aren't your clients - your family and friends! Invite your family and friends, then ask them to invite their friends. Being personable builds your client retention and gets you connected to your community!


STEP THREE: Strong Social Media Content

Your clients, especially the ones you've connected with over social media, will want to take your classes based on the information you give to them on your social pages. Having a strong personal brand will help your clients perceive you as more professional, relatable, and overall much more legit. Use social media as a platform to freely market and strengthen your brand. While you're marketing your brand via social, make sure you're linking your social straight to your GO SESH booking page. This builds your community aka your client list!


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STEP FOUR: Host an Epic Sesh

Not only will you be THE host of an epic sesh, but you will create an unforgettable memory for all your clients! You're building your brand and now your passion is your paycheckEscape the Mundane!


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Master Step One and Step Two,

then Step Three and Four will be simple!


Need more brand inspo? Check out our GO.SESH Instagram page or our website to see

our brand and other trainers express theirs! 


BUILD YOUR COMMUNITY.


FAMILY, FRIENDS, CLIENTS - COMMUNITY!

A client base won't build itself. Market yourself by networking, word-of-mouth, flyers, social media! 

Collaborate Locally - local brands, local businesses, start small

Connect on Social Media - Instagram, LinkedIn, Facebook, google what types of platforms your brand typically uses

Go to Industry Events - festivals, meet ups, group workouts, other fitness classes

Attend Conferences - building your brand's professionalism never hurts


SOCIAL MEDIA

Social media is the cheapest, most personalized form of marketing - take advantage of it!

For those you follow:  Comment on their pictures, like their pictures, repost their pictures! 

For your posts, always consider: Brand Ethos, Content Creation, Photo Quality


GO SESH - ALL STAR & MVP TRAINERS

We have a "send offer feature", which enables you to find clients within your area. Each time a new client joins your area, you'll receive a notification from the GO SESH Team. Once you receive this notification, you can send them an offer and invite them to your sesh! At the forefront, we've found that increasing your engagement both in-class and online can increase your client base. In class, take some time and mindfulness to get to know their names and small details to stay updated in their lives. We have an amazing Client Notes feature where trainers can include client information in a client's contact card! Clients take time out of their day to be present and learn from you and your brand

BASIC Trainers can upgrade anytime via the Second Offer Email or on the Membership Page so you'll never miss any opportunities to connect with a client! 


Rule of Thumb: Don't stretch yourself too thin. 

Be true to your brand, your ethos, and your product/service.

Begin by choosing one product/service and master it. Once you've mastered it, add on! 


Extra Resources:

Social Media Marketing