Introduce yourself to the world, and give more than just your name. Share your interests, beliefs, goals, etc. Be an open book with people, and never stray away from the real you. It’s important to be yourself because no one wants to be called out for being a fake. When you’re honest and genuine, people will listen and connect with you.
Once you know who you are, find out who your client is, and engage them. Follow other like-minded trainers and entrepreneurs and interact with the people that comment on their content. Clients will respond to a relatable voice.
Whatever it is that makes you different from other trainers, studios, or gyms, tell us! It’s important in the fitness field to talk about the special benefits of your practice and why clients should invest in you rather than a gym membership. Show your uniqueness and spread good vibes; share your life story, inspirational quotes, and experiences that people can join.
Use social media! Everyone is on Instagram, Facebook, and Twitter these days, so get posting. But be smart with your content. Killer content is key. Blog posts, a strong Instagram feed, fun quotes, etc. that match your personality/aesthetic.
Logos, brand colors, mantras, etc. Streamline your content to showcase to clients that you’re professional, organized, and prepared to change the way they do fitness. Your social feeds are your business cards.
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